Episode

B2B Influencer Marketing and Content Creation with Todd Clouser & Obaid Durrani | Ep 33

Podcast

Stop The Scroll with Brianna Doe

Published

Oct 22, 2024

Duration seconds

2897

Processing state

not_requested

Canonical source

https://www.buzzsprout.com/2317192/episodes/15934137-b2b-influencer-marketing-and-content-creation-with-todd-clouser-obaid-durrani-ep-33.mp3

Audio

https://www.buzzsprout.com/2317192/episodes/15934137-b2b-influencer-marketing-and-content-creation-with-todd-clouser-obaid-durrani-ep-33.mp3

JSON

/v1/public/podcasts/stop-the-scroll-with-brianna-doe-6804773/episodes/b2b-influencer-marketing-and-content-creation-with-todd-clouser-obaid-durrani-ep-33

Markdown

/podcast/stop-the-scroll-with-brianna-doe-6804773/b2b-influencer-marketing-and-content-creation-with-todd-clouser-obaid-durrani-ep-33.md

Actions

• POST https://stenobird.com/v1/public/podcasts/stop-the-scroll-with-brianna-doe-6804773/episodes/b2b-influencer-marketing-and-content-creation-with-todd-clouser-obaid-durrani-ep-33/transcription-requests
  Idempotently request low-priority transcript generation for this episode.
• GET https://stenobird.com/podcast/stop-the-scroll-with-brianna-doe-6804773/b2b-influencer-marketing-and-content-creation-with-todd-clouser-obaid-durrani-ep-33.md
  Read the agent-friendly Markdown representation of this episode resource.

Summary

In this episode of Stop the Scroll, host Brianna Doe welcomes guests Todd Clouser and Obaid Durrani to explore key aspects of B2B influencer marketing and content creation. They discuss measuring ROI for online brand building, audience segmentation in content, and the emerging concept of B2B companies as media entities. ========================================= Best Moments: (02:12) Measuring ROI for building an online brand as creators and marketers (16:38) Approach to audience segmentation...