{"podcast":{"title":"Stop The Scroll with Brianna Doe","slug":"stop-the-scroll-with-brianna-doe-6804773","podcast_index_feed_id":6804773,"rss_url":"https://rss.buzzsprout.com/2317192.rss","website_url":"https://www.buzzsprout.com/2317192","image_url":"https://storage.buzzsprout.com/pciu7f3mvkmtzd4v2gkj34uhpqcc?.jpg","author":"Brianna Doe","episode_count":53,"summary":"Every internet rabbit hole, every comfort rewatch, every comment section that becomes its own ecosystem… there’s a reason it works on us. Stop the Scroll is the show that figures out what that reason is. Each episode pulls apart the cultural mechanics of how we behave online: why we share what we share, why platforms shape us in ways we don't notice, and what the creator economy reveals about how we consume, connect, and engage. Through convos with people who have rare visibility into how the internet actually operates, we dig into why we do what we do online — instead of just scrolling through it. Resources: Subscribe to the Stop the Scroll Newsletter: https://briannadoe.substack.com/ LinkedIn: https://www.linkedin.com/in/brianna-doe/ Verbatim’s website: https://weareverbatim.com","last_synced_at":"2026-06-25T18:17:09.370476+00:00","page_url":"https://stenobird.com/podcast/stop-the-scroll-with-brianna-doe-6804773"},"episode":{"title":"B2B Influencer Marketing and Content Creation with Todd Clouser & Obaid Durrani | Ep 33","slug":"b2b-influencer-marketing-and-content-creation-with-todd-clouser-obaid-durrani-ep-33","published_at":"2024-10-22T07:00:00+00:00","page_url":"https://stenobird.com/podcast/stop-the-scroll-with-brianna-doe-6804773/b2b-influencer-marketing-and-content-creation-with-todd-clouser-obaid-durrani-ep-33","show_page_url":"https://stenobird.com/podcast/stop-the-scroll-with-brianna-doe-6804773","url":"https://www.buzzsprout.com/2317192/episodes/15934137-b2b-influencer-marketing-and-content-creation-with-todd-clouser-obaid-durrani-ep-33.mp3","audio_url":"https://www.buzzsprout.com/2317192/episodes/15934137-b2b-influencer-marketing-and-content-creation-with-todd-clouser-obaid-durrani-ep-33.mp3","summary":"In this episode of Stop the Scroll, host Brianna Doe welcomes guests Todd Clouser and Obaid Durrani to explore key aspects of B2B influencer marketing and content creation. They discuss measuring ROI for online brand building, audience segmentation in content, and the emerging concept of B2B companies as media entities. ========================================= Best Moments: (02:12) Measuring ROI for building an online brand as creators and marketers (16:38) Approach to audience segmentation...","meta_description":"In this episode of Stop the Scroll, host Brianna Doe welcomes guests Todd Clouser and Obaid Durrani to explore key aspects of B2B influencer marketing and…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2897,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/stop-the-scroll-with-brianna-doe-6804773/episodes/b2b-influencer-marketing-and-content-creation-with-todd-clouser-obaid-durrani-ep-33/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/stop-the-scroll-with-brianna-doe-6804773/b2b-influencer-marketing-and-content-creation-with-todd-clouser-obaid-durrani-ep-33.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}