Episode
The LinkedIn Newsletter Gold Rush Is Going to Backfire (Here's How to Get It Right)
- Published
- Jun 22, 2026
- Duration seconds
- 1214
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Summary
LinkedIn newsletters are having another gold rush, driven by the hype around AI citations. But starting one without a clear strategy can damage your B2B brand more than it helps. In this episode, Michelle J Raymond shares the biggest LinkedIn newsletter mistakes brands make and what it takes to build one that people actually want to read, remember, and subscribe to. https://b2bgrowthco.com/linkedin-newsletter-growth-lab/ Key moments in this episode - 00:00 LinkedIn newsletters, AI citations and the current gold rush 02:20 Why LinkedIn newsletters are back in focus for B2B brands 03:50 The ghost town newsletter mistake that damages trust 05:10 Why every LinkedIn newsletter needs a clear promise 06:00 Lazy LinkedIn newsletter strategy 06:35 The LinkedIn Company Page bulletin board problem 08:15 Why relevance matters more than subscriber count 10:57 How to create a LinkedIn newsletter people want to read 17:18 LinkedIn newsletter analytics B2B marketers should measure CONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call B2B Growth Co newsletter #LinkedIn #LinkedInNewsletters #LinkedinB2BMarketing