# The LinkedIn Newsletter Gold Rush Is Going to Backfire (Here's How to Get It Right)

Page: https://stenobird.com/podcast/social-media-for-b2b-growth-linkedin-strategy-for-b2b-marketers-4763684/the-linkedin-newsletter-gold-rush-is-going-to-backfire-here-s-how-to-get-it-right
Text version: https://stenobird.com/podcast/social-media-for-b2b-growth-linkedin-strategy-for-b2b-marketers-4763684/the-linkedin-newsletter-gold-rush-is-going-to-backfire-here-s-how-to-get-it-right.md
Podcast: [Social Media for B2B Growth: LinkedIn Strategy for B2B Marketers](https://stenobird.com/podcast/social-media-for-b2b-growth-linkedin-strategy-for-b2b-marketers-4763684)
Published: 2026-06-22T19:00:00+00:00
Episode link: https://social-media-for-b2b-growth.captivate.fm/episode/the-linkedin-newsletter-gold-rush-why-most-brands-are-getting-it-wrong
Audio file: https://episodes.captivate.fm/episode/2b140807-2f95-4d25-96b1-7b5fd7b80592.mp3
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JSON: https://stenobird.com/v1/public/podcasts/social-media-for-b2b-growth-linkedin-strategy-for-b2b-marketers-4763684/episodes/the-linkedin-newsletter-gold-rush-is-going-to-backfire-here-s-how-to-get-it-right
Duration seconds: 1214

## Resource

LinkedIn newsletters are having another gold rush, driven by the hype around AI citations. But starting one without a clear strategy can damage your B2B brand more than it helps. In this episode, Michelle J Raymond shares the biggest LinkedIn newsletter mistakes brands make and what it takes to build one that people actually want to read, remember, and subscribe to. https://b2bgrowthco.com/linkedin-newsletter-growth-lab/ Key moments in this episode - 00:00 LinkedIn newsletters, AI citations and the current gold rush 02:20 Why LinkedIn newsletters are back in focus for B2B brands 03:50 The ghost town newsletter mistake that damages trust 05:10 Why every LinkedIn newsletter needs a clear promise 06:00 Lazy LinkedIn newsletter strategy 06:35 The LinkedIn Company Page bulletin board problem 08:15 Why relevance matters more than subscriber count 10:57 How to create a LinkedIn newsletter people want to read 17:18 LinkedIn newsletter analytics B2B marketers should measure CONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call B2B Growth Co newsletter #LinkedIn #LinkedInNewsletters #LinkedinB2BMarketing

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