Episode

Why This $5 Million Skin Care CEO Chooses Reddit Over Influencers

Podcast: Shopify Masters
Published: May 7, 2026
Duration seconds: 2281
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Summary

Melisse Shaban built Virtue Labs into a hair care brand with more than $50 million in revenue. Now she’s CEO of Aramore, a biotech skin care company with peer-reviewed NAD+ research that’s generated $5 million, and skipping influencers entirely. Instead, she’s sending free products to Reddit strangers and asking for the truth.