# Why This $5 Million Skin Care CEO Chooses Reddit Over Influencers

Page: https://stenobird.com/podcast/shopify-masters-925543/why-this-5-million-skin-care-ceo-chooses-reddit-over-influencers
Text version: https://stenobird.com/podcast/shopify-masters-925543/why-this-5-million-skin-care-ceo-chooses-reddit-over-influencers.md
Podcast: [Shopify Masters](https://stenobird.com/podcast/shopify-masters-925543)
Published: 2026-05-07T04:30:00+00:00
Episode link: https://shopify-masters.simplecast.com/episodes/why-this-5-million-skin-care-ceo-chooses-reddit-over-influencers-NstN8yAL
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JSON: https://stenobird.com/v1/public/podcasts/shopify-masters-925543/episodes/why-this-5-million-skin-care-ceo-chooses-reddit-over-influencers
Duration seconds: 2281

## Resource

Melisse Shaban built Virtue Labs into a hair care brand with more than $50 million in revenue. Now she’s CEO of Aramore, a biotech skin care company with peer-reviewed NAD+ research that’s generated $5 million, and skipping influencers entirely. Instead, she’s sending free products to Reddit strangers and asking for the truth.

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## Transcript

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