Episode

The Sleep Brand Founders That Refused To Rest Until the Product Was Perfect

Podcast

Shopify Masters

Published

May 19, 2026

Duration seconds

1670

Processing state

not_requested

Canonical source

https://shopify-masters.simplecast.com/episodes/the-sleep-brand-founders-that-refused-to-rest-until-the-product-was-perfect-JvItxdgt

Audio

https://prfx.byspotify.com/e/cdn.simplecast.com/media/audio/transcoded/f135aa1b-6eed-448e-bc29-93c84b6d55d2/1153d031-e1ea-4aa1-8df0-78aa8be2c970/episodes/audio/group/1a629a0c-907a-4767-9d5f-d588008ea452/group-item/bd41315b-f843-437d-bd5e-04660c94decd/128_default_tc.mp3?aid=rss_feed&feed=_Mc9bpsL

JSON

/v1/public/podcasts/shopify-masters-925543/episodes/the-sleep-brand-founders-that-refused-to-rest-until-the-product-was-perfect

Markdown

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Summary

Kevin and Jin Chon cut open a pillow, found carpet padding inside, and spent 13 years fixing it. They built Coop Sleep Goods into a nearly nine-figure brand by spending more on materials, staying focused on one product, and trusting that a better pillow would market itself.