# The Sleep Brand Founders That Refused To Rest Until the Product Was Perfect

Page: https://stenobird.com/podcast/shopify-masters-925543/the-sleep-brand-founders-that-refused-to-rest-until-the-product-was-perfect
Text version: https://stenobird.com/podcast/shopify-masters-925543/the-sleep-brand-founders-that-refused-to-rest-until-the-product-was-perfect.md
Podcast: [Shopify Masters](https://stenobird.com/podcast/shopify-masters-925543)
Published: 2026-05-19T04:30:00+00:00
Episode link: https://shopify-masters.simplecast.com/episodes/the-sleep-brand-founders-that-refused-to-rest-until-the-product-was-perfect-JvItxdgt
Audio file: https://prfx.byspotify.com/e/cdn.simplecast.com/media/audio/transcoded/f135aa1b-6eed-448e-bc29-93c84b6d55d2/1153d031-e1ea-4aa1-8df0-78aa8be2c970/episodes/audio/group/1a629a0c-907a-4767-9d5f-d588008ea452/group-item/bd41315b-f843-437d-bd5e-04660c94decd/128_default_tc.mp3?aid=rss_feed&feed=_Mc9bpsL
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JSON: https://stenobird.com/v1/public/podcasts/shopify-masters-925543/episodes/the-sleep-brand-founders-that-refused-to-rest-until-the-product-was-perfect
Duration seconds: 1670

## Resource

Kevin and Jin Chon cut open a pillow, found carpet padding inside, and spent 13 years fixing it. They built Coop Sleep Goods into a nearly nine-figure brand by spending more on materials, staying focused on one product, and trusting that a better pillow would market itself.

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## Transcript

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