Episode

The Beauty Brand Playbook Behind Lore's Successful Launch

Podcast: Shopify Masters
Published: Jul 7, 2026
Duration seconds: 2207
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Canonical source: https://shopify-masters.simplecast.com/episodes/the-serial-builder-behind-the-best-of-beauty-is-reinventing-fragrance-6zsgxV3f
Audio: https://prfx.byspotify.com/e/cdn.simplecast.com/media/audio/transcoded/f135aa1b-6eed-448e-bc29-93c84b6d55d2/1153d031-e1ea-4aa1-8df0-78aa8be2c970/episodes/audio/group/dd89d309-3c5f-43a1-a2c6-abd32e11266e/group-item/56abad8d-d5c0-4ac5-ae42-a4be09848e7a/128_default_tc.mp3?aid=rss_feed&feed=_Mc9bpsL
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Summary

Melanie Bender spent years building some of skin care’s most coveted brands before betting her next chapter on fragrance—a category she saw on the verge of its biggest moment yet. By leading with story over specs and making influencer relationships the heart of her strategy, she took Lore from concept to 250 Sephora doors almost overnight.