{"podcast":{"title":"Shopify Masters","slug":"shopify-masters-925543","podcast_index_feed_id":925543,"rss_url":"https://feeds.simplecast.com/_Mc9bpsL","website_url":"https://shopify-masters.simplecast.com","image_url":"https://image.simplecastcdn.com/images/d906b7c3-bcea-4efe-93ee-3b038c2d6c47/d00e28a3-7232-4807-bdb5-33ea5a1bcc16/3000x3000/generic-tile-merchant-1.jpg?aid=rss_feed","author":"Shopify","episode_count":600,"summary":"Ready to build your business, but not sure where to start? Shopify Masters gives you the real stories and strategies behind successful entrepreneurship. Each week, we talk with founders and e-commerce experts who have launched, grown, and scaled real businesses. Learn how to turn your first idea into a product, run ads that actually work, and find suppliers you can trust. Our guests share lessons learned so you can avoid common mistakes and move faster.","last_synced_at":"2026-07-23T14:17:19.761128+00:00","page_url":"https://stenobird.com/podcast/shopify-masters-925543"},"episode":{"title":"The Beauty Brand Playbook Behind Lore's Successful Launch","slug":"the-beauty-brand-playbook-behind-lore-s-successful-launch","published_at":"2026-07-07T04:30:00+00:00","page_url":"https://stenobird.com/podcast/shopify-masters-925543/the-beauty-brand-playbook-behind-lore-s-successful-launch","show_page_url":"https://stenobird.com/podcast/shopify-masters-925543","url":"https://shopify-masters.simplecast.com/episodes/the-serial-builder-behind-the-best-of-beauty-is-reinventing-fragrance-6zsgxV3f","audio_url":"https://prfx.byspotify.com/e/cdn.simplecast.com/media/audio/transcoded/f135aa1b-6eed-448e-bc29-93c84b6d55d2/1153d031-e1ea-4aa1-8df0-78aa8be2c970/episodes/audio/group/dd89d309-3c5f-43a1-a2c6-abd32e11266e/group-item/56abad8d-d5c0-4ac5-ae42-a4be09848e7a/128_default_tc.mp3?aid=rss_feed&feed=_Mc9bpsL","summary":"Melanie Bender spent years building some of skin care’s most coveted brands before betting her next chapter on fragrance—a category she saw on the verge of its biggest moment yet. By leading with story over specs and making influencer relationships the heart of her strategy, she took Lore from concept to 250 Sephora doors almost overnight.","meta_description":"Melanie Bender spent years building some of skin care’s most coveted brands before betting her next chapter on fragrance—a category she saw on the verge o…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2207,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/shopify-masters-925543/episodes/the-beauty-brand-playbook-behind-lore-s-successful-launch/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/shopify-masters-925543/the-beauty-brand-playbook-behind-lore-s-successful-launch.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}