Episode

How Pistakio Grew 10x by Letting Customers Build the Brand

Podcast: Shopify Masters
Published: Apr 9, 2026
Duration seconds: 2826
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Canonical source: https://shopify-masters.simplecast.com/episodes/how-pistakio-grew-10x-by-letting-customers-build-the-brand-Jec8RDgc
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Summary

Two recent grads built Pistakio by letting their community decide every product and turning down Shark Tank and Target. Founders Nicola Buffo and Francine Voit share how they turned a dorm room idea into a fast-growing brand by treating customers like co-developers.