# How Pistakio Grew 10x by Letting Customers Build the Brand

Page: https://stenobird.com/podcast/shopify-masters-925543/how-pistakio-grew-10x-by-letting-customers-build-the-brand
Text version: https://stenobird.com/podcast/shopify-masters-925543/how-pistakio-grew-10x-by-letting-customers-build-the-brand.md
Podcast: [Shopify Masters](https://stenobird.com/podcast/shopify-masters-925543)
Published: 2026-04-09T04:30:00+00:00
Episode link: https://shopify-masters.simplecast.com/episodes/how-pistakio-grew-10x-by-letting-customers-build-the-brand-Jec8RDgc
Audio file: https://prfx.byspotify.com/e/cdn.simplecast.com/media/audio/transcoded/f135aa1b-6eed-448e-bc29-93c84b6d55d2/1153d031-e1ea-4aa1-8df0-78aa8be2c970/episodes/audio/group/136cc4c9-6964-4fb5-b9a0-2186eb744dec/group-item/3e6691e5-5b2c-40ef-98e7-d44f8efd804d/128_default_tc.mp3?aid=rss_feed&feed=_Mc9bpsL
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JSON: https://stenobird.com/v1/public/podcasts/shopify-masters-925543/episodes/how-pistakio-grew-10x-by-letting-customers-build-the-brand
Duration seconds: 2826

## Resource

Two recent grads built Pistakio by letting their community decide every product and turning down Shark Tank and Target. Founders Nicola Buffo and Francine Voit share how they turned a dorm room idea into a fast-growing brand by treating customers like co-developers.

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## Transcript

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