Episode

How One Founder Took on the Gray Hair Industry and Won With Science, Not Hype

Podcast: Shopify Masters
Published: May 21, 2026
Duration seconds: 2420
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Canonical source: https://shopify-masters.simplecast.com/episodes/how-one-founder-forced-the-gray-hair-market-to-raise-its-standards-ofNJDM1m
Audio: https://prfx.byspotify.com/e/cdn.simplecast.com/media/audio/transcoded/f135aa1b-6eed-448e-bc29-93c84b6d55d2/1153d031-e1ea-4aa1-8df0-78aa8be2c970/episodes/audio/group/958aa6f3-2b02-44f8-a49e-6701509866a2/group-item/5b245770-c0cf-4f69-bde2-557138909b1b/128_default_tc.mp3?aid=rss_feed&feed=_Mc9bpsL
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Summary

Arey founder Allison Conrad turned an overlooked beauty category into a science-backed business, with a clinical study to prove it. Hear how she built a defensible brand, from securing a patent to mapping a retail strategy designed around when customers are actually ready to buy.