# How One Founder Took on the Gray Hair Industry and Won With Science, Not Hype

Page: https://stenobird.com/podcast/shopify-masters-925543/how-one-founder-took-on-the-gray-hair-industry-and-won-with-science-not-hype
Text version: https://stenobird.com/podcast/shopify-masters-925543/how-one-founder-took-on-the-gray-hair-industry-and-won-with-science-not-hype.md
Podcast: [Shopify Masters](https://stenobird.com/podcast/shopify-masters-925543)
Published: 2026-05-21T04:30:00+00:00
Episode link: https://shopify-masters.simplecast.com/episodes/how-one-founder-forced-the-gray-hair-market-to-raise-its-standards-ofNJDM1m
Audio file: https://prfx.byspotify.com/e/cdn.simplecast.com/media/audio/transcoded/f135aa1b-6eed-448e-bc29-93c84b6d55d2/1153d031-e1ea-4aa1-8df0-78aa8be2c970/episodes/audio/group/958aa6f3-2b02-44f8-a49e-6701509866a2/group-item/5b245770-c0cf-4f69-bde2-557138909b1b/128_default_tc.mp3?aid=rss_feed&feed=_Mc9bpsL
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JSON: https://stenobird.com/v1/public/podcasts/shopify-masters-925543/episodes/how-one-founder-took-on-the-gray-hair-industry-and-won-with-science-not-hype
Duration seconds: 2420

## Resource

Arey founder Allison Conrad turned an overlooked beauty category into a science-backed business, with a clinical study to prove it. Hear how she built a defensible brand, from securing a patent to mapping a retail strategy designed around when customers are actually ready to buy.

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## Transcript

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