Episode

How Loftie Sold 200,000 Alarm Clocks Without VC Money

Podcast: Shopify Masters
Published: Apr 28, 2026
Duration seconds: 2111
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Summary

Matthew Hassett noticed that smartphones were ruining sleep, so he built Loftie, a screen-free alarm clock, to fix it. Without venture capital or paid press, he grew the brand to more than 200,000 units sold, and earned Wirecutter’s top alarm clock pick six years in a row.