{"podcast":{"title":"Shopify Masters","slug":"shopify-masters-925543","podcast_index_feed_id":925543,"rss_url":"https://feeds.simplecast.com/_Mc9bpsL","website_url":"https://shopify-masters.simplecast.com","image_url":"https://image.simplecastcdn.com/images/d906b7c3-bcea-4efe-93ee-3b038c2d6c47/d00e28a3-7232-4807-bdb5-33ea5a1bcc16/3000x3000/generic-tile-merchant-1.jpg?aid=rss_feed","author":"Shopify","episode_count":600,"summary":"Ready to build your business, but not sure where to start? Shopify Masters gives you the real stories and strategies behind successful entrepreneurship. Each week, we talk with founders and e-commerce experts who have launched, grown, and scaled real businesses. Learn how to turn your first idea into a product, run ads that actually work, and find suppliers you can trust. Our guests share lessons learned so you can avoid common mistakes and move faster.","last_synced_at":"2026-07-23T14:17:19.761128+00:00","page_url":"https://stenobird.com/podcast/shopify-masters-925543"},"episode":{"title":"How Loftie Sold 200,000 Alarm Clocks Without VC Money","slug":"how-loftie-sold-200-000-alarm-clocks-without-vc-money","published_at":"2026-04-28T04:30:00+00:00","page_url":"https://stenobird.com/podcast/shopify-masters-925543/how-loftie-sold-200-000-alarm-clocks-without-vc-money","show_page_url":"https://stenobird.com/podcast/shopify-masters-925543","url":"https://shopify-masters.simplecast.com/episodes/how-loftie-became-the-internets-favorite-alarm-clock-without-paid-press-kqv6SPKr","audio_url":"https://prfx.byspotify.com/e/cdn.simplecast.com/media/audio/transcoded/f135aa1b-6eed-448e-bc29-93c84b6d55d2/1153d031-e1ea-4aa1-8df0-78aa8be2c970/episodes/audio/group/b6225340-ac81-4e96-a65b-5a6700281b5b/group-item/8dfbc5a5-eacf-458f-a147-63a78836f541/128_default_tc.mp3?aid=rss_feed&feed=_Mc9bpsL","summary":"Matthew Hassett noticed that smartphones were ruining sleep, so he built Loftie, a screen-free alarm clock, to fix it. Without venture capital or paid press, he grew the brand to more than 200,000 units sold, and earned Wirecutter’s top alarm clock pick six years in a row.","meta_description":"Matthew Hassett noticed that smartphones were ruining sleep, so he built Loftie, a screen-free alarm clock, to fix it. Without venture capital or paid pre…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2111,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/shopify-masters-925543/episodes/how-loftie-sold-200-000-alarm-clocks-without-vc-money/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/shopify-masters-925543/how-loftie-sold-200-000-alarm-clocks-without-vc-money.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}