Episode

How Fusion Achieved a 101% Sell-Through Rate by Owning Its Supply Chain

Podcast: Shopify Masters
Published: Jul 2, 2026
Duration seconds: 1826
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Canonical source: https://shopify-masters.simplecast.com/episodes/how-fusion-achieved-a-101-sell-through-rate-by-owning-its-supply-chain-I7Ufzge1
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Summary

By owning nearly its entire supply chain and leveraging AI raw-material forecasting, Danish endurance sportswear brand Fusion managed to sell an impressive 101% of the product it produced last year. The company achieves this near-perfect sell-through rate with a nightly ecommerce inventory sync that directly dictates what its sewing factory produces the very next day.