# How Fusion Achieved a 101% Sell-Through Rate by Owning Its Supply Chain

Page: https://stenobird.com/podcast/shopify-masters-925543/how-fusion-achieved-a-101-sell-through-rate-by-owning-its-supply-chain
Text version: https://stenobird.com/podcast/shopify-masters-925543/how-fusion-achieved-a-101-sell-through-rate-by-owning-its-supply-chain.md
Podcast: [Shopify Masters](https://stenobird.com/podcast/shopify-masters-925543)
Published: 2026-07-02T04:30:00+00:00
Episode link: https://shopify-masters.simplecast.com/episodes/how-fusion-achieved-a-101-sell-through-rate-by-owning-its-supply-chain-I7Ufzge1
Audio file: https://prfx.byspotify.com/e/cdn.simplecast.com/media/audio/transcoded/f135aa1b-6eed-448e-bc29-93c84b6d55d2/1153d031-e1ea-4aa1-8df0-78aa8be2c970/episodes/audio/group/3aaee637-fecd-4aea-a9f0-b714be597d14/group-item/e2112214-1211-4b6c-8f5e-fa2a29095980/128_default_tc.mp3?aid=rss_feed&feed=_Mc9bpsL
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JSON: https://stenobird.com/v1/public/podcasts/shopify-masters-925543/episodes/how-fusion-achieved-a-101-sell-through-rate-by-owning-its-supply-chain
Duration seconds: 1826

## Resource

By owning nearly its entire supply chain and leveraging AI raw-material forecasting, Danish endurance sportswear brand Fusion managed to sell an impressive 101% of the product it produced last year. The company achieves this near-perfect sell-through rate with a nightly ecommerce inventory sync that directly dictates what its sewing factory produces the very next day.

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