Episode

How Fly By Jing Turned Chili Crisp Into an 8-Figure Brand

Podcast: Shopify Masters
Published: Jun 2, 2026
Duration seconds: 2758
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Summary

When Jing Gao launched Fly By Jing, she wasn’'t just selling chili crisp—she was challenging a century-old story about the value of Chinese food. Starting from an underground supper club and a scrappy Kickstarter, she built a brand now found in Target, Walmart, and Whole Foods that has inspired a generation of Asian food founders.