# How Fly By Jing Turned Chili Crisp Into an 8-Figure Brand

Page: https://stenobird.com/podcast/shopify-masters-925543/how-fly-by-jing-turned-chili-crisp-into-an-8-figure-brand
Text version: https://stenobird.com/podcast/shopify-masters-925543/how-fly-by-jing-turned-chili-crisp-into-an-8-figure-brand.md
Podcast: [Shopify Masters](https://stenobird.com/podcast/shopify-masters-925543)
Published: 2026-06-02T04:30:00+00:00
Episode link: https://shopify-masters.simplecast.com/episodes/how-fly-by-jing-turned-chili-crisp-into-an-eight-figure-brand-__gTEr8P
Audio file: https://prfx.byspotify.com/e/cdn.simplecast.com/media/audio/transcoded/f135aa1b-6eed-448e-bc29-93c84b6d55d2/1153d031-e1ea-4aa1-8df0-78aa8be2c970/episodes/audio/group/c2ab92a1-6a85-427a-b500-4c3e396ad826/group-item/a7bf8f29-4be1-4270-b46c-3a61d553b096/128_default_tc.mp3?aid=rss_feed&feed=_Mc9bpsL
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JSON: https://stenobird.com/v1/public/podcasts/shopify-masters-925543/episodes/how-fly-by-jing-turned-chili-crisp-into-an-8-figure-brand
Duration seconds: 2758

## Resource

When Jing Gao launched Fly By Jing, she wasn’'t just selling chili crisp—she was challenging a century-old story about the value of Chinese food. Starting from an underground supper club and a scrappy Kickstarter, she built a brand now found in Target, Walmart, and Whole Foods that has inspired a generation of Asian food founders.

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## Transcript

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