Episode

How Figs Built a Billion-Dollar Brand for the People Saving Lives

Podcast: Shopify Masters
Published: May 26, 2026
Duration seconds: 2978
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Summary

Trina Spear left Wall Street to build a billion dollar brand serving the 18 million health care workers no one else was designing for. Figs started out selling scrubs on sidewalks and grew into a NYSE-listed, 90% direct-to-consumer powerhouse.