# How Figs Built a Billion-Dollar Brand for the People Saving Lives

Page: https://stenobird.com/podcast/shopify-masters-925543/how-figs-built-a-billion-dollar-brand-for-the-people-saving-lives
Text version: https://stenobird.com/podcast/shopify-masters-925543/how-figs-built-a-billion-dollar-brand-for-the-people-saving-lives.md
Podcast: [Shopify Masters](https://stenobird.com/podcast/shopify-masters-925543)
Published: 2026-05-26T04:30:00+00:00
Episode link: https://shopify-masters.simplecast.com/episodes/how-figs-built-a-billion-dollar-brand-for-the-people-saving-lives-nLmYHT7G
Audio file: https://prfx.byspotify.com/e/cdn.simplecast.com/media/audio/transcoded/f135aa1b-6eed-448e-bc29-93c84b6d55d2/1153d031-e1ea-4aa1-8df0-78aa8be2c970/episodes/audio/group/1e8a5990-18a3-4976-ac0e-40d0e874a5de/group-item/223c3e21-5536-434b-86d1-c0dcef99b08f/128_default_tc.mp3?aid=rss_feed&feed=_Mc9bpsL
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Duration seconds: 2978

## Resource

Trina Spear left Wall Street to build a billion dollar brand serving the 18 million health care workers no one else was designing for. Figs started out selling scrubs on sidewalks and grew into a NYSE-listed, 90% direct-to-consumer powerhouse.

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## Transcript

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