Episode

How Dagne Dover Turned Word of Mouth Into Its Biggest Marketing Channel

Podcast: Shopify Masters
Published: Jul 9, 2026
Duration seconds: 2122
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Summary

Melissa Mash built Dagne Dover from a business school focus group and $40,000 in pre-sales into a brand now carried in more than 250 retail locations—without ever taking venture capital. By ditching Meta and Google in favor of events, sponsorships, and high-touch retail relationships, nearly half the brand’s growth now comes from word of mouth alone.