{"podcast":{"title":"Shopify Masters","slug":"shopify-masters-925543","podcast_index_feed_id":925543,"rss_url":"https://feeds.simplecast.com/_Mc9bpsL","website_url":"https://shopify-masters.simplecast.com","image_url":"https://image.simplecastcdn.com/images/d906b7c3-bcea-4efe-93ee-3b038c2d6c47/d00e28a3-7232-4807-bdb5-33ea5a1bcc16/3000x3000/generic-tile-merchant-1.jpg?aid=rss_feed","author":"Shopify","episode_count":600,"summary":"Ready to build your business, but not sure where to start? Shopify Masters gives you the real stories and strategies behind successful entrepreneurship. Each week, we talk with founders and e-commerce experts who have launched, grown, and scaled real businesses. Learn how to turn your first idea into a product, run ads that actually work, and find suppliers you can trust. Our guests share lessons learned so you can avoid common mistakes and move faster.","last_synced_at":"2026-07-23T14:17:19.761128+00:00","page_url":"https://stenobird.com/podcast/shopify-masters-925543"},"episode":{"title":"How Dagne Dover Turned Word of Mouth Into Its Biggest Marketing Channel","slug":"how-dagne-dover-turned-word-of-mouth-into-its-biggest-marketing-channel","published_at":"2026-07-09T04:30:00+00:00","page_url":"https://stenobird.com/podcast/shopify-masters-925543/how-dagne-dover-turned-word-of-mouth-into-its-biggest-marketing-channel","show_page_url":"https://stenobird.com/podcast/shopify-masters-925543","url":"https://shopify-masters.simplecast.com/episodes/how-dagne-dover-turned-word-of-mouth-into-its-biggest-marketing-channel-BCkzMbSl","audio_url":"https://prfx.byspotify.com/e/cdn.simplecast.com/media/audio/transcoded/f135aa1b-6eed-448e-bc29-93c84b6d55d2/1153d031-e1ea-4aa1-8df0-78aa8be2c970/episodes/audio/group/55515868-116e-44f3-820e-9ff4ac755c56/group-item/c44228e8-4976-4197-8856-b987048b9f9e/128_default_tc.mp3?aid=rss_feed&feed=_Mc9bpsL","summary":"Melissa Mash built Dagne Dover from a business school focus group and $40,000 in pre-sales into a brand now carried in more than 250 retail locations—without ever taking venture capital. By ditching Meta and Google in favor of events, sponsorships, and high-touch retail relationships, nearly half the brand’s growth now comes from word of mouth alone.","meta_description":"Melissa Mash built Dagne Dover from a business school focus group and $40,000 in pre-sales into a brand now carried in more than 250 retail locations—with…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2122,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/shopify-masters-925543/episodes/how-dagne-dover-turned-word-of-mouth-into-its-biggest-marketing-channel/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/shopify-masters-925543/how-dagne-dover-turned-word-of-mouth-into-its-biggest-marketing-channel.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}