Episode

How Curious Elixirs Reached Eight Figures in a Market That Didn’t Exist

Podcast: Shopify Masters
Published: Feb 19, 2026
Duration seconds: 2313
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Summary

JW Wiseman built Curious Elixirs before a non-alcoholic cocktail category even existed—and grew it without outside investors. By spotting overlooked demand and building real community around the brand, he turned a personal pain point into an eight-figure business.