# How Curious Elixirs Reached Eight Figures in a Market That Didn’t Exist

Page: https://stenobird.com/podcast/shopify-masters-925543/how-curious-elixirs-reached-eight-figures-in-a-market-that-didn-t-exist
Text version: https://stenobird.com/podcast/shopify-masters-925543/how-curious-elixirs-reached-eight-figures-in-a-market-that-didn-t-exist.md
Podcast: [Shopify Masters](https://stenobird.com/podcast/shopify-masters-925543)
Published: 2026-02-19T04:30:00+00:00
Episode link: https://shopify-masters.simplecast.com/episodes/how-curious-elixirs-reached-eight-figures-in-a-market-that-didnt-exist-LlDljIeE
Audio file: https://prfx.byspotify.com/e/cdn.simplecast.com/audio/1153d031-e1ea-4aa1-8df0-78aa8be2c970/episodes/3b177b58-7a35-41fd-9083-419f8f0af39d/audio/e9e93c8d-220c-4fc6-98ce-f4313b8dabf4/default_tc.mp3?aid=rss_feed&feed=_Mc9bpsL
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Duration seconds: 2313

## Resource

JW Wiseman built Curious Elixirs before a non-alcoholic cocktail category even existed—and grew it without outside investors. By spotting overlooked demand and building real community around the brand, he turned a personal pain point into an eight-figure business.

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## Transcript

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