Episode
Building Brands With Soul: Strategy, Storytelling & Scaling Companies with Golriz Avery
- Podcast
- She Wears the Pants
- Published
- May 26, 2026
- Duration seconds
- 1731
- Processing state
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Summary
Building a business that scales is rarely as polished as it looks from the outside. Behind many successful brands are years of reinvention, late nights, hard decisions, and moments where founders are forced to figure things out in real time. In this episode of She Wears the Pants , Ashley Deland sits down with Golriz Avery , founder and director of Shaw Media Group , a strategy-first creative agency helping brands grow through powerful storytelling, clear positioning, and results-driven content. With more than two decades of experience in business strategy and brand building , Gol has launched and scaled companies across multiple industries, from interior design and art dealing to national education platforms, beauty products, and wellness brands. Her ventures have grown from a single idea into multi-location businesses across major U.S. cities, reaching tens of thousands of students and clients. But this conversation goes far deeper than entrepreneurship highlights. Gol shares the real, behind-the-scenes experience of scaling businesses quickly , navigating uncertainty, and learning how to lead through moments when the answers are not yet clear. Ashley and Gol explore the evolution that many founders go through, from solopreneur to CEO and the mindset shifts required to sustain growth while protecting your creativity, relationships, and personal well-being. They also dive into the importance of surrounding yourself with trusted advisors and community , especially in an era where many entrepreneurs are turning to artificial intelligence instead of real mentorship and lived experience. Throughout the conversation, Gol introduces the philosophy she now lives by “pockets of joy.” A mindset rooted in finding small, meaningful moments of positivity even during the most dema…