{"podcast":{"title":"She Wears the Pants","slug":"she-wears-the-pants-7015405","podcast_index_feed_id":7015405,"rss_url":"https://feeds.captivate.fm/bdj05cppqyqkyfb2if62xz/","website_url":"https://ashleydeland.com/podcast/","image_url":"https://artwork.captivate.fm/49b7df90-2c9c-49a8-a9a8-ad3a212374d0/iEjBmc76fljjWUZHMxrWjj-h.png","author":"Ashley Deland","episode_count":97,"summary":"She Wears the Pants is the podcast for the women building more than businesses—they’re building identities, empires, and legacies. Hosted by globally recognized business advisor, multi-business founder, and start-up investor Ashley Deland, this show lives at the intersection of strategy, structure, and self. Each week, Ashley pulls back the curtain on what it truly takes for women to scale companies that are financially sound, spiritually aligned, energetically sustainable, and structurally unshakeable. This is where high-growth women founders come for boardroom-level strategy, identity evolution, feminine leadership, and the inner work required to hold the success they’re building. Because strategy means nothing if the woman behind it can’t hold it. Continue the Work with Ashley: Step into your next level: Explore Private Advisory, high-touch strategic partnership, and fractional leadership support for women scaling with precision and power. → https://ashleydeland.com/inquire Experience a full-business transformation in one weekend: Apply for Ashley’s Executive VIP Experience — an immersive, in-person strategic overhaul designed to collapse timelines and accelerate growth. → http…","last_synced_at":"2026-07-22T00:17:12.880210+00:00","page_url":"https://stenobird.com/podcast/she-wears-the-pants-7015405"},"episode":{"title":"Building Brands With Soul: Strategy, Storytelling & Scaling Companies with Golriz Avery","slug":"building-brands-with-soul-strategy-storytelling-scaling-companies-with-golriz-avery","published_at":"2026-05-26T04:15:00+00:00","page_url":"https://stenobird.com/podcast/she-wears-the-pants-7015405/building-brands-with-soul-strategy-storytelling-scaling-companies-with-golriz-avery","show_page_url":"https://stenobird.com/podcast/she-wears-the-pants-7015405","url":"https://bdj05cppqyqkyfb2if62xz.captivate.fm/episode/building-brands-with-soul-strategy-storytelling-scaling-companies-with-golriz-avery","audio_url":"https://episodes.captivate.fm/episode/2fa6bad3-87bd-4c8f-8bce-1bbea13bf3b9.mp3","summary":"Building a business that scales is rarely as polished as it looks from the outside. Behind many successful brands are years of reinvention, late nights, hard decisions, and moments where founders are forced to figure things out in real time. In this episode of She Wears the Pants , Ashley Deland sits down with Golriz Avery , founder and director of Shaw Media Group , a strategy-first creative agency helping brands grow through powerful storytelling, clear positioning, and results-driven content. With more than two decades of experience in business strategy and brand building , Gol has launched and scaled companies across multiple industries, from interior design and art dealing to national education platforms, beauty products, and wellness brands. Her ventures have grown from a single idea into multi-location businesses across major U.S. cities, reaching tens of thousands of students and clients. But this conversation goes far deeper than entrepreneurship highlights. Gol shares the real, behind-the-scenes experience of scaling businesses quickly , navigating uncertainty, and learning how to lead through moments when the answers are not yet clear. Ashley and Gol explore the evolution that many founders go through, from solopreneur to CEO and the mindset shifts required to sustain growth while protecting your creativity, relationships, and personal well-being. They also dive into the importance of surrounding yourself with trusted advisors and community , especially in an era where many entrepreneurs are turning to artificial intelligence instead of real mentorship and lived experience. Throughout the conversation, Gol introduces the philosophy she now lives by “pockets of joy.” A mindset rooted in finding small, meaningful moments of positivity even during the most dema…","meta_description":"Building a business that scales is rarely as polished as it looks from the outside. Behind many successful brands are years of reinvention, late nights, h…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1731,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/she-wears-the-pants-7015405/episodes/building-brands-with-soul-strategy-storytelling-scaling-companies-with-golriz-avery/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/she-wears-the-pants-7015405/building-brands-with-soul-strategy-storytelling-scaling-companies-with-golriz-avery.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}