Episode
STOP Lowering Your Prices and Focus on Providing MORE Value - Lessons from a Top Salesman ft. Rick Picard
- Published
- Jan 26, 2026
- Duration seconds
- 2823
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Summary
In this episode of the Service MVP Podcast, Joe Crisara sits down with longtime industry leader Rick Picard of Rodenhiser Home Services to break down how contractors can win in a high-cost economy without racing to the bottom on price. As customers get more quotes and costs keep rising, Joe and Rick reveal how the top performers pivot by creating value, not discounting, using smarter communication, verbal packaging, and problem-first selling. You’ll Learn: ✅ Why lowering your price is the f...