# STOP Lowering Your Prices and Focus on Providing MORE Value -  Lessons from a Top Salesman ft. Rick Picard

Page: https://stenobird.com/podcast/service-mvp-sales-training-podcast-with-joe-crisara-5854281/stop-lowering-your-prices-and-focus-on-providing-more-value-lessons-from-a-top-salesman-ft-rick-picard
Text version: https://stenobird.com/podcast/service-mvp-sales-training-podcast-with-joe-crisara-5854281/stop-lowering-your-prices-and-focus-on-providing-more-value-lessons-from-a-top-salesman-ft-rick-picard.md
Podcast: [Service MVP Sales Training Podcast with Joe Crisara](https://stenobird.com/podcast/service-mvp-sales-training-podcast-with-joe-crisara-5854281)
Published: 2026-01-26T17:00:00+00:00
Episode link: https://www.buzzsprout.com/2427007/episodes/18572202-stop-lowering-your-prices-and-focus-on-providing-more-value-lessons-from-a-top-salesman-ft-rick-picard.mp3
Audio file: https://www.buzzsprout.com/2427007/episodes/18572202-stop-lowering-your-prices-and-focus-on-providing-more-value-lessons-from-a-top-salesman-ft-rick-picard.mp3
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/service-mvp-sales-training-podcast-with-joe-crisara-5854281/episodes/stop-lowering-your-prices-and-focus-on-providing-more-value-lessons-from-a-top-salesman-ft-rick-picard
Duration seconds: 2823

## Resource

In this episode of the Service MVP Podcast, Joe Crisara sits down with longtime industry leader Rick Picard of Rodenhiser Home Services to break down how contractors can win in a high-cost economy without racing to the bottom on price. As customers get more quotes and costs keep rising, Joe and Rick reveal how the top performers pivot by creating value, not discounting, using smarter communication, verbal packaging, and problem-first selling. You’ll Learn: ✅ Why lowering your price is the f...

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/service-mvp-sales-training-podcast-with-joe-crisara-5854281/episodes/stop-lowering-your-prices-and-focus-on-providing-more-value-lessons-from-a-top-salesman-ft-rick-picard/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/service-mvp-sales-training-podcast-with-joe-crisara-5854281/stop-lowering-your-prices-and-focus-on-providing-more-value-lessons-from-a-top-salesman-ft-rick-picard.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.