Episode

Stop Borrowing the Wrong Audience

Podcast
Sequence Over Strategy
Published
Nov 6, 2025
Duration seconds
1352
Processing state
not_requested
Canonical source
https://sequence-over-strategy.simplecast.com/episodes/stop-borrowing-the-wrong-audience-36tOWKsi
Audio
https://cdn.simplecast.com/audio/3ba9614f-f1a9-4aa9-ae1e-a94d10ef2a32/episodes/6b17767b-8b18-4e33-a963-73b1de63f46a/audio/4691512d-3909-4498-8a1e-e729be3bd932/default_tc.mp3?aid=rss_feed&feed=rFn0sg8O
JSON
/v1/public/podcasts/sequence-over-strategy-6881238/episodes/stop-borrowing-the-wrong-audience
Markdown
/podcast/sequence-over-strategy-6881238/stop-borrowing-the-wrong-audience.md

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Summary

Michelle takes a deep dive into audience borrowing - what it is, why it works, and how getting it wrong can quietly tank your marketing.