{"podcast":{"title":"Sequence Over Strategy","slug":"sequence-over-strategy-6881238","podcast_index_feed_id":6881238,"rss_url":"https://feeds.simplecast.com/rFn0sg8O","website_url":"https://sequence-over-strategy.simplecast.com","image_url":"https://image.simplecastcdn.com/images/e8e09911-59b1-40e4-97e6-f12a84d07406/7c588b27-b926-43fd-89f8-5ece0cf8cc64/3000x3000/cover-art-sequence-over-strategy.jpg?aid=rss_feed","author":"Michelle Warner","episode_count":54,"summary":"Welcome to Sequence Over Strategy, a show about small business entrepreneurship. Michelle Warner's goal is to help you find and trust your own sequence of actions rather than follow someone else's theoretical strategy. In every episode she takes a real challenge or question shared by real entrepreneurs like you, and figures out the right next action to take. Together, you'll wrestle with the problem, examining your business to find solutions. And every time you'll walk away with a single tool or framework, you can apply to your own business. So stop looking for playbooks. Stop chasing strategy. Don't search for all the answers before you act. Act to find your answers.","last_synced_at":"2026-06-04T16:20:55.807431+00:00","page_url":"https://stenobird.com/podcast/sequence-over-strategy-6881238"},"episode":{"title":"Stop Borrowing the Wrong Audience","slug":"stop-borrowing-the-wrong-audience","published_at":"2025-11-06T07:00:00+00:00","page_url":"https://stenobird.com/podcast/sequence-over-strategy-6881238/stop-borrowing-the-wrong-audience","show_page_url":"https://stenobird.com/podcast/sequence-over-strategy-6881238","url":"https://sequence-over-strategy.simplecast.com/episodes/stop-borrowing-the-wrong-audience-36tOWKsi","audio_url":"https://cdn.simplecast.com/audio/3ba9614f-f1a9-4aa9-ae1e-a94d10ef2a32/episodes/6b17767b-8b18-4e33-a963-73b1de63f46a/audio/4691512d-3909-4498-8a1e-e729be3bd932/default_tc.mp3?aid=rss_feed&feed=rFn0sg8O","summary":"Michelle takes a deep dive into audience borrowing - what it is, why it works, and how getting it wrong can quietly tank your marketing.","meta_description":"Michelle takes a deep dive into audience borrowing - what it is, why it works, and how getting it wrong can quietly tank your marketing.","key_points":[],"chapters":[],"topics":[],"duration_seconds":1352,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/sequence-over-strategy-6881238/episodes/stop-borrowing-the-wrong-audience/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/sequence-over-strategy-6881238/stop-borrowing-the-wrong-audience.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}