Episode

Relationship Marketing Scorecard

Podcast: Sequence Over Strategy
Published: Feb 26, 2026
Duration seconds: 1371
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Canonical source: https://sequence-over-strategy.simplecast.com/episodes/relationship-marketing-scorecard-MWaRKOVd
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Markdown: /podcast/sequence-over-strategy-6881238/relationship-marketing-scorecard.md

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Summary

Michelle breaks down why relationship marketing needs a totally different scorecard, using real examples (hello, bat colony email) that prove impact isn’t the same as reach.