# Relationship Marketing Scorecard

Page: https://stenobird.com/podcast/sequence-over-strategy-6881238/relationship-marketing-scorecard
Text version: https://stenobird.com/podcast/sequence-over-strategy-6881238/relationship-marketing-scorecard.md
Podcast: [Sequence Over Strategy](https://stenobird.com/podcast/sequence-over-strategy-6881238)
Published: 2026-02-26T07:00:00+00:00
Episode link: https://sequence-over-strategy.simplecast.com/episodes/relationship-marketing-scorecard-MWaRKOVd
Audio file: https://cdn.simplecast.com/media/audio/transcoded/92e8cf3a-5f6d-46f5-a879-3e121b511891/3ba9614f-f1a9-4aa9-ae1e-a94d10ef2a32/episodes/audio/group/3025e826-6f1c-4a34-b52f-60b264c63d42/group-item/6fa709b5-e0d1-4428-8d95-c320f36ad629/128_default_tc.mp3?aid=rss_feed&feed=rFn0sg8O
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JSON: https://stenobird.com/v1/public/podcasts/sequence-over-strategy-6881238/episodes/relationship-marketing-scorecard
Duration seconds: 1371

## Resource

Michelle breaks down why relationship marketing needs a totally different scorecard, using real examples (hello, bat colony email) that prove impact isn’t the same as reach.

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## Transcript

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