Episode
Episode 187 Your money scarcity mindset is costing you money and time
- Podcast
- School Hours or Less: The Podcast for Mums & Moms Building Profitable Businesses Around Family Life
- Published
- May 11, 2026
- Duration seconds
- 1002
- Processing state
not_requested- Canonical source
- https://kirstyknightcoaching.com/subscribe
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Summary
If you're a mum in business trying to grow a profitable business in school hours or less, your pricing matters more than you think — and a money scarcity mindset could be the thing holding you back. In this episode, I'm breaking down why so many women undercharge for their services and how fear, assumptions, and external noise (like the economy or what others are doing) are influencing your pricing decisions without you even realising it. We talk about: Why "people won't pay that" is often just projection Why your location doesn't automatically determine your pricing Why you shouldn't base your prices on what you can afford How value is always contextual to the buyer And why undercharging simply doesn't work if you have limited time to build your business If you want to make more money in less time, and you aren't able to fit in low prices and high volume, then you need to check the math of what you are offering to make it make sense. This episode will help you start thinking differently about your pricing, your value, and what it actually takes to build a sustainable, profitable business that fits your life.