Episode
Your Margin Will Always Go Down — Here's How to Protect It from Day One
- Published
- May 15, 2026
- Duration seconds
- 1077
- Processing state
not_requested
Actions
POST https://stenobird.com/v1/public/podcasts/scaling-your-healthy-food-product-7117840/episodes/your-margin-will-always-go-down-here-s-how-to-protect-it-from-day-one/transcription-requests
Idempotently request low-priority transcript generation for this episode.GET https://stenobird.com/podcast/scaling-your-healthy-food-product-7117840/your-margin-will-always-go-down-here-s-how-to-protect-it-from-day-one.md
Read the agent-friendly Markdown representation of this episode resource.
Summary
I'm currently working with a founder who has two SKUs running below zero margin. The product sells. It just costs more to make than they charge for it. In this episode, I walk through exactly how that happens — ingredient inflation, hidden co-manufacturing costs, and how to build a pricing structure that can absorb years of pressure from day one. TOPICS COVERED • The real story: two SKUs below zero margin • Why ingredient inflation isn't a one-time hit • Hidden co-manufacturing costs most founders never see coming • How to build a pricing structure that absorbs pressure • What to do if you're already underwater on margin Get the recipe scaling and costing template here 📌 Ready to get your product scale-ready the right way? ➡ Take the Scale Up & Retail Readiness Quiz — [ Take Quiz here ] ➡ Join the Emerging Food Business Hub — [ Join here ]