Episode
“I don’t want to prey on insecurities” – Marketing Face Yoga without the toxic beauty narrative, with Charlotte Murray
- Podcast
- Scaling Wellness
- Published
- Dec 22, 2025
- Duration seconds
- 2269
- Processing state
not_requested- Canonical source
- https://www.carolinecopp.co.uk/scaling-wellness-podcast
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Summary
In today’s episode of Scaling Wellness , I’m joined by one of my clients, Charlotte Murray – a Pilates teacher and face yoga teacher who built something incredibly powerful… and then hit the exact point where so many wellness experts get stuck. Charlotte’s story will feel very familiar if you’ve ever: Created a digital course that sold… then stalled Felt pulled in too many directions between in-person work and online offers Felt uncomfortable with “salesy” or fear-based marketing Wondered whether you should start again instead of scaling what you already have We talk honestly about what happens after those first exciting sales – when the dopamine wears off and you’re left wondering where the next sales will come from In this conversation, Charlotte shares: How she transitioned from corporate retail into Pilates – and then unexpectedly into face yoga Why her face yoga course sold well initially, but then plateaued The moment she realised she was “sitting on something big” but didn’t know how to grow it Why her first instinct was to park a successful offer instead of scaling it (and why that’s so common) The mindset block that stopped her marketing for a long time: “I don’t want to prey on people’s insecurities” How refining her niche and messaging unlocked clarity, confidence, and sales The systems she’s now using to generate consistent leads (without burning out) How free workshops became a game-changer – including a 33% conversion rate What it really looks like to step into the CEO role as a busy, working mum How she’s already reduced her evening working hours – and why that matters more than revenue alone We also talk about something I see all the time in wellness businesses: 👉 the temptation to create something new instead of growing what already works. Charlotte is…