{"podcast":{"title":"Scaling Wellness","slug":"scaling-wellness-7115203","podcast_index_feed_id":7115203,"rss_url":"https://feeds.captivate.fm/scalingwellness/","website_url":"https://scalingwellness.captivate.fm","image_url":"https://artwork.captivate.fm/435cd563-f6fa-4580-91ff-aec9d7e3f74c/Pink-and-Grey-Bold-Modern-Motivational-Women-s-Podcast-Cover-3.jpg","author":"Caroline Copp","episode_count":84,"summary":"Welcome to Scaling Wellness, the podcast designed for wellness experts, teachers, and coaches ready to break free from time, energy, and revenue caps. Whether you’re a Pilates instructor, yoga teacher, health coach, or wellness entrepreneur, this podcast provides the roadmap to build a thriving, scalable business in the online space. Hosted by Caroline Copp, business coach for wellness entrepreneurs, Scaling Wellness offers actionable strategies, expert insights, and inspiring success stories to help you elevate your wellness business. If you’ve ever felt limited by the hours in your day, unsure of how to grow online, or stuck in a cycle of overworking without scaling, you’re in the right place. Who Is This Podcast For? Wellness professionals ready to create online courses, memberships, or scalable digital products. Teachers and coaches seeking to grow their income and impact without burning out. Ambitious wellness entrepreneurs looking to build a sustainable, flexible, and impactful online presence. Whether you’re new to the online world or eager to refine your digital offerings, Scaling Wellness is your guide. What You’ll Learn on Scaling Wellness How to Scale Your Wellness Busi…","last_synced_at":"2026-07-27T10:17:02.251347+00:00","page_url":"https://stenobird.com/podcast/scaling-wellness-7115203"},"episode":{"title":"“I don’t want to prey on insecurities” – Marketing Face Yoga without the toxic beauty narrative, with Charlotte Murray","slug":"i-don-t-want-to-prey-on-insecurities-marketing-face-yoga-without-the-toxic-beauty-narrative-with-charlotte-murray","published_at":"2025-12-22T05:00:00+00:00","page_url":"https://stenobird.com/podcast/scaling-wellness-7115203/i-don-t-want-to-prey-on-insecurities-marketing-face-yoga-without-the-toxic-beauty-narrative-with-charlotte-murray","show_page_url":"https://stenobird.com/podcast/scaling-wellness-7115203","url":"https://www.carolinecopp.co.uk/scaling-wellness-podcast","audio_url":"https://episodes.captivate.fm/episode/d0a52e15-3a88-4a44-a504-367588457805.mp3","summary":"In today’s episode of Scaling Wellness , I’m joined by one of my clients, Charlotte Murray – a Pilates teacher and face yoga teacher who built something incredibly powerful… and then hit the exact point where so many wellness experts get stuck. Charlotte’s story will feel very familiar if you’ve ever: Created a digital course that sold… then stalled Felt pulled in too many directions between in-person work and online offers Felt uncomfortable with “salesy” or fear-based marketing Wondered whether you should start again instead of scaling what you already have We talk honestly about what happens after those first exciting sales – when the dopamine wears off and you’re left wondering where the next sales will come from In this conversation, Charlotte shares: How she transitioned from corporate retail into Pilates – and then unexpectedly into face yoga Why her face yoga course sold well initially, but then plateaued The moment she realised she was “sitting on something big” but didn’t know how to grow it Why her first instinct was to park a successful offer instead of scaling it (and why that’s so common) The mindset block that stopped her marketing for a long time: “I don’t want to prey on people’s insecurities” How refining her niche and messaging unlocked clarity, confidence, and sales The systems she’s now using to generate consistent leads (without burning out) How free workshops became a game-changer – including a 33% conversion rate What it really looks like to step into the CEO role as a busy, working mum How she’s already reduced her evening working hours – and why that matters more than revenue alone We also talk about something I see all the time in wellness businesses: 👉 the temptation to create something new instead of growing what already works. Charlotte is…","meta_description":"In today’s episode of Scaling Wellness , I’m joined by one of my clients, Charlotte Murray – a Pilates teacher and face yoga teacher who built something i…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2269,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/scaling-wellness-7115203/episodes/i-don-t-want-to-prey-on-insecurities-marketing-face-yoga-without-the-toxic-beauty-narrative-with-charlotte-murray/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/scaling-wellness-7115203/i-don-t-want-to-prey-on-insecurities-marketing-face-yoga-without-the-toxic-beauty-narrative-with-charlotte-murray.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}