Episode
3 Things Customers Want To Hear - Sales Influence Podcast - SIP 603
- Podcast
- Sales Influence Podcast
- Published
- Nov 24, 2025
- Duration seconds
- 587
- Processing state
not_requested- Canonical source
- https://salesinfluence.libsyn.com/3-things-customers-want-to-hear-sales-influence-podcast-sip-603
Actions
POST https://stenobird.com/v1/public/podcasts/sales-influence-podcast-912263/episodes/3-things-customers-want-to-hear-sales-influence-podcast-sip-603/transcription-requests
Idempotently request low-priority transcript generation for this episode.GET https://stenobird.com/podcast/sales-influence-podcast-912263/3-things-customers-want-to-hear-sales-influence-podcast-sip-603.md
Read the agent-friendly Markdown representation of this episode resource.
Summary
The "Sales Influence Podcast" hosted by Victor Antonio , focuses on key factors customers and investors consider before making a purchase or investment. Antonio draws on concepts from Matt Hannannah's book, Consultative Selling , to highlight a "new trinity" of questions that buyers want answered: how much the investment will cost (including money, time, and effort), how fast they will see a return of capital (the break-even point), and how often they will see a return on capital (the resulting profit). The podcast emphasizes the need for sales professionals to quantify this value to assist their "champions" in securing internal buy-in, offering a concrete example of calculating investment costs, break-even time, and long-term profit for an enterprise software solution.