{"podcast":{"title":"Sales Influence Podcast","slug":"sales-influence-podcast-912263","podcast_index_feed_id":912263,"rss_url":"https://salesinfluence.libsyn.com/rss","website_url":"http://salesinfluence.libsyn.com/podcast","image_url":"https://static.libsyn.com/p/assets/c/c/4/8/cc48f42b4f9e88b4e5bbc093207a2619/sales_influence_podcast_1400x1400-20231124-n0tpdhnz76.jpg","author":"Victor Antonio","episode_count":701,"summary":"Today's buyer is more informed and more skeptical when it comes to buying. In this podcast, we'll discuss \"Finding the Why in How Clients Buy\" by using the latest studies in consumer behavior and neuromarketing to sell more effectively!","last_synced_at":null,"page_url":"https://stenobird.com/podcast/sales-influence-podcast-912263"},"episode":{"title":"3 Things Customers Want To Hear  - Sales Influence Podcast - SIP 603","slug":"3-things-customers-want-to-hear-sales-influence-podcast-sip-603","published_at":"2025-11-24T23:00:00+00:00","page_url":"https://stenobird.com/podcast/sales-influence-podcast-912263/3-things-customers-want-to-hear-sales-influence-podcast-sip-603","show_page_url":"https://stenobird.com/podcast/sales-influence-podcast-912263","url":"https://salesinfluence.libsyn.com/3-things-customers-want-to-hear-sales-influence-podcast-sip-603","audio_url":"https://traffic.libsyn.com/secure/salesinfluence/3_things_customers_want_to_hear.m4a?dest-id=410017","summary":"The \"Sales Influence Podcast\" hosted by Victor Antonio , focuses on key factors customers and investors consider before making a purchase or investment. Antonio draws on concepts from Matt Hannannah's book, Consultative Selling , to highlight a \"new trinity\" of questions that buyers want answered: how much the investment will cost (including money, time, and effort), how fast they will see a return of capital (the break-even point), and how often they will see a return on capital (the resulting profit). The podcast emphasizes the need for sales professionals to quantify this value to assist their \"champions\" in securing internal buy-in, offering a concrete example of calculating investment costs, break-even time, and long-term profit for an enterprise software solution.","meta_description":"The \"Sales Influence Podcast\" hosted by Victor Antonio , focuses on key factors customers and investors consider before making a purchase or investment. A…","key_points":[],"chapters":[],"topics":[],"duration_seconds":587,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/sales-influence-podcast-912263/episodes/3-things-customers-want-to-hear-sales-influence-podcast-sip-603/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/sales-influence-podcast-912263/3-things-customers-want-to-hear-sales-influence-podcast-sip-603.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}