Episode
Vibe Coded in a Day: Why Brand Is the Last Moat in B2B (with AJ Eckstein from Creator Match) | Ep. 11
- Podcast
- Safe Doesn't Scale
- Published
- May 7, 2026
- Duration seconds
- 2037
- Processing state
not_requested- Canonical source
- https://www.limelighthq.com/
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Summary
Most B2B brands run a handful of creator posts, see lukewarm results, and conclude influencer marketing doesn't work for their category. The real issue is almost always the model: one-off campaigns, no continuity, no brand narrative building, no compounding effect. ㅤ David Walsh , founder of Limelight , sits down with AJ Eckstein to get into what makes creator programs actually work, from the always-on cadence and quarterly splash model to IRL brand experiences, paid media integration, and how creator content is becoming an asset in AI-driven search. ㅤ AJ has run some of the most recognized B2B creator campaigns in the world. This conversation draws on what he's learned building programs for Anthropic, HubSpot, Notion, and Zapier, including a few moments where things went wrong before they went right. ㅤ Guest Bio AJ Eckstein is Founder and CEO of Creator Match , a tech-enabled agency that builds and scales creator programs for B2B and SaaS brands. His client roster includes Anthropic, HubSpot, Notion, Zapier, Wix, beehiiv, BetterHelp, Airtable, and Gusto. Before Creator Match, AJ spent three years as a management consultant at Accenture advising Fortune 500 companies. He is a TEDx speaker, a Fast Company journalist, and has launched three LinkedIn Learning courses with more than 200,000 students enrolled. Outside work, he competes in marathons, ultramarathons, and triathlons, and logged 55 flights last year. ㅤ What We Cover Marketplace vs. agency: two solutions to the same problem. AJ and David break down how Creator Match and Limelight serve very different customer needs within the same creator marketing space, and why AJ regularly refers brands to Limelight when they're not ready for an agency. IRL to URL: why in-person experiences are the new campaign strategy. AJ e…