{"podcast":{"title":"Safe Doesn't Scale","slug":"safe-doesn-t-scale-7693846","podcast_index_feed_id":7693846,"rss_url":"https://feeds.captivate.fm/limelight/","website_url":"https://www.limelighthq.com/","image_url":"https://artwork.captivate.fm/acfbba0c-a85e-4aa3-9cd2-d33855c85dcd/SDS-Artwork.jpg","author":"David Walsh","episode_count":20,"summary":"\"What's the ROI?\" Those three words kill more creative marketing ideas than bad execution ever will. Not here. Safe Doesn't Scale is a weekly podcast for marketing and growth leaders. We’ll be interviewing Heads of Marketing, Unicorn Founders, and Revenue Leaders at B2B companies to prove that the riskiest marketing campaigns drive the biggest returns. While brands are burning $500K on LinkedIn ads that are generating zero demos, there’s someone out there who closed a $2M deal they sourced from a meme. Host David Walsh, Founder of Limelight, breaks down real examples from brands spending less and converting more by leaning into creator-led growth, unconventional distribution, and campaigns that make traditional marketers panic. You’ll learn: How growth leaders sell “unsafe” ideas to the C-suite How to attribute sales pipeline to content, creators, and social signals Why the campaigns that feel uncomfortable often drive the most revenue No e-book downloads. No buzzwords. This show is for marketers with a chip on their shoulder who are tired of playing it safe. We celebrate the campaigns that make legal sweat and sales teams crush quota. Because marketers who don't take risks won't…","last_synced_at":"2026-07-09T16:20:37.514205+00:00","page_url":"https://stenobird.com/podcast/safe-doesn-t-scale-7693846"},"episode":{"title":"Vibe Coded in a Day: Why Brand Is the Last Moat in B2B (with AJ Eckstein from Creator Match) | Ep. 11","slug":"vibe-coded-in-a-day-why-brand-is-the-last-moat-in-b2b-with-aj-eckstein-from-creator-match-ep-11","published_at":"2026-05-07T07:00:00+00:00","page_url":"https://stenobird.com/podcast/safe-doesn-t-scale-7693846/vibe-coded-in-a-day-why-brand-is-the-last-moat-in-b2b-with-aj-eckstein-from-creator-match-ep-11","show_page_url":"https://stenobird.com/podcast/safe-doesn-t-scale-7693846","url":"https://www.limelighthq.com/","audio_url":"https://episodes.captivate.fm/episode/61edb23f-51cf-4c1a-8cf4-f99d2d37cd12.mp3","summary":"Most B2B brands run a handful of creator posts, see lukewarm results, and conclude influencer marketing doesn't work for their category. The real issue is almost always the model: one-off campaigns, no continuity, no brand narrative building, no compounding effect. ㅤ David Walsh , founder of Limelight , sits down with AJ Eckstein to get into what makes creator programs actually work, from the always-on cadence and quarterly splash model to IRL brand experiences, paid media integration, and how creator content is becoming an asset in AI-driven search. ㅤ AJ has run some of the most recognized B2B creator campaigns in the world. This conversation draws on what he's learned building programs for Anthropic, HubSpot, Notion, and Zapier, including a few moments where things went wrong before they went right. ㅤ Guest Bio AJ Eckstein is Founder and CEO of Creator Match , a tech-enabled agency that builds and scales creator programs for B2B and SaaS brands. His client roster includes Anthropic, HubSpot, Notion, Zapier, Wix, beehiiv, BetterHelp, Airtable, and Gusto. Before Creator Match, AJ spent three years as a management consultant at Accenture advising Fortune 500 companies. He is a TEDx speaker, a Fast Company journalist, and has launched three LinkedIn Learning courses with more than 200,000 students enrolled. Outside work, he competes in marathons, ultramarathons, and triathlons, and logged 55 flights last year. ㅤ What We Cover Marketplace vs. agency: two solutions to the same problem. AJ and David break down how Creator Match and Limelight serve very different customer needs within the same creator marketing space, and why AJ regularly refers brands to Limelight when they're not ready for an agency. IRL to URL: why in-person experiences are the new campaign strategy. AJ e…","meta_description":"Most B2B brands run a handful of creator posts, see lukewarm results, and conclude influencer marketing doesn't work for their category. The real issue is…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2037,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/safe-doesn-t-scale-7693846/episodes/vibe-coded-in-a-day-why-brand-is-the-last-moat-in-b2b-with-aj-eckstein-from-creator-match-ep-11/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/safe-doesn-t-scale-7693846/vibe-coded-in-a-day-why-brand-is-the-last-moat-in-b2b-with-aj-eckstein-from-creator-match-ep-11.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}