Episode
The Biggest Risk on LinkedIn Isn't What You Post (with Dani Markovits from Shake Content) | Ep. 16
- Podcast
- Safe Doesn't Scale
- Published
- Jun 18, 2026
- Duration seconds
- 1538
- Processing state
not_requested- Canonical source
- https://www.limelighthq.com/
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Summary
Everyone can make content now, so everyone does. The result is a feed full of posts that read like they came out of the same prompt: same hooks, same tidy takeaways, same manufactured vulnerability. The part nobody mentions is that LinkedIn has quietly started grading the person behind the post, not just the words in it. ㅤ David Walsh , founder of Limelight , sat down with Dani Markovits , who spent four years building LinkedIn's creator program before joining Shake Content as chief commercial officer. They get into what actually works on LinkedIn now, why the same post lands differently depending on who hits publish, and how to keep a posting habit from eating your week. You'll leave with a system that fits in an hour. ㅤ Dani brings the view from inside the platform: how the creator team thought about the feed, what the new algorithm changes reward, and why he almost turned down the agency job. He also talks through the moment early on when he sat down to post and could not think of a single thing to say. ㅤ Guest Bio Dani Markovits is chief commercial officer at Shake Content , a LinkedIn-first B2B marketing agency based in London. Before joining Shake, he spent four years at LinkedIn as one of the first members of its creator team, working across Europe with hundreds of executives, founders, and athletes as the platform reshaped itself from a job board into a place people return to daily. He's now building content programs for B2B tech companies, professional services firms, and a growing roster of athletes. Somewhere along the way he picked up the nickname "the LinkedIn whisperer," which he says he wasn't a fan of at first and has since decided to own. He'll also admit, freely, that he still struggles with video. ㅤ What We Cover Why he left a big-name role: Dani exp…