{"podcast":{"title":"Safe Doesn't Scale","slug":"safe-doesn-t-scale-7693846","podcast_index_feed_id":7693846,"rss_url":"https://feeds.captivate.fm/limelight/","website_url":"https://www.limelighthq.com/","image_url":"https://artwork.captivate.fm/acfbba0c-a85e-4aa3-9cd2-d33855c85dcd/SDS-Artwork.jpg","author":"David Walsh","episode_count":20,"summary":"\"What's the ROI?\" Those three words kill more creative marketing ideas than bad execution ever will. Not here. Safe Doesn't Scale is a weekly podcast for marketing and growth leaders. We’ll be interviewing Heads of Marketing, Unicorn Founders, and Revenue Leaders at B2B companies to prove that the riskiest marketing campaigns drive the biggest returns. While brands are burning $500K on LinkedIn ads that are generating zero demos, there’s someone out there who closed a $2M deal they sourced from a meme. Host David Walsh, Founder of Limelight, breaks down real examples from brands spending less and converting more by leaning into creator-led growth, unconventional distribution, and campaigns that make traditional marketers panic. You’ll learn: How growth leaders sell “unsafe” ideas to the C-suite How to attribute sales pipeline to content, creators, and social signals Why the campaigns that feel uncomfortable often drive the most revenue No e-book downloads. No buzzwords. This show is for marketers with a chip on their shoulder who are tired of playing it safe. We celebrate the campaigns that make legal sweat and sales teams crush quota. Because marketers who don't take risks won't…","last_synced_at":"2026-07-09T16:20:37.514205+00:00","page_url":"https://stenobird.com/podcast/safe-doesn-t-scale-7693846"},"episode":{"title":"The Biggest Risk on LinkedIn Isn't What You Post (with Dani Markovits from Shake Content) | Ep. 16","slug":"the-biggest-risk-on-linkedin-isn-t-what-you-post-with-dani-markovits-from-shake-content-ep-16","published_at":"2026-06-18T07:00:00+00:00","page_url":"https://stenobird.com/podcast/safe-doesn-t-scale-7693846/the-biggest-risk-on-linkedin-isn-t-what-you-post-with-dani-markovits-from-shake-content-ep-16","show_page_url":"https://stenobird.com/podcast/safe-doesn-t-scale-7693846","url":"https://www.limelighthq.com/","audio_url":"https://episodes.captivate.fm/episode/56607a96-6b65-4958-a64a-00b8a595d5c8.mp3","summary":"Everyone can make content now, so everyone does. The result is a feed full of posts that read like they came out of the same prompt: same hooks, same tidy takeaways, same manufactured vulnerability. The part nobody mentions is that LinkedIn has quietly started grading the person behind the post, not just the words in it. ㅤ David Walsh , founder of Limelight , sat down with Dani Markovits , who spent four years building LinkedIn's creator program before joining Shake Content as chief commercial officer. They get into what actually works on LinkedIn now, why the same post lands differently depending on who hits publish, and how to keep a posting habit from eating your week. You'll leave with a system that fits in an hour. ㅤ Dani brings the view from inside the platform: how the creator team thought about the feed, what the new algorithm changes reward, and why he almost turned down the agency job. He also talks through the moment early on when he sat down to post and could not think of a single thing to say. ㅤ Guest Bio Dani Markovits is chief commercial officer at Shake Content , a LinkedIn-first B2B marketing agency based in London. Before joining Shake, he spent four years at LinkedIn as one of the first members of its creator team, working across Europe with hundreds of executives, founders, and athletes as the platform reshaped itself from a job board into a place people return to daily. He's now building content programs for B2B tech companies, professional services firms, and a growing roster of athletes. Somewhere along the way he picked up the nickname \"the LinkedIn whisperer,\" which he says he wasn't a fan of at first and has since decided to own. He'll also admit, freely, that he still struggles with video. ㅤ What We Cover Why he left a big-name role: Dani exp…","meta_description":"Everyone can make content now, so everyone does. The result is a feed full of posts that read like they came out of the same prompt: same hooks, same tidy…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1538,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/safe-doesn-t-scale-7693846/episodes/the-biggest-risk-on-linkedin-isn-t-what-you-post-with-dani-markovits-from-shake-content-ep-16/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/safe-doesn-t-scale-7693846/the-biggest-risk-on-linkedin-isn-t-what-you-post-with-dani-markovits-from-shake-content-ep-16.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}