Episode
STOP Running 30-Day Tests: The Case for Quarterly Contracts (with Justin Levy from ZoomInfo) | Ep. 5
- Podcast
- Safe Doesn't Scale
- Published
- Mar 12, 2026
- Duration seconds
- 2373
- Processing state
not_requested- Canonical source
- https://www.limelighthq.com/
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Summary
B2B marketing is stuck in a loop of diminishing returns, with companies continuing to blast tired email lists and buy contacts, ignoring the massive shift toward human-led growth. The "safe" bet of traditional outbound is actually the riskiest play in 2026 because buyers have tuned out the noise. Real scale now comes from borrowing the trust that creators have already earned. ㅤ Host David Walsh sits down with Justin Levy to dismantle the myth that influencer marketing is just for brand awareness. They discuss how a properly architected creator program can outperform entire marketing departments in driving a qualified pipeline. Justin shares the exact playbook he used to scale ZoomInfo 's influencer program from a pilot to a multi-million dollar revenue engine. ㅤ He breaks down the math behind replacing expensive ad spend with trusted voices and why "safe" metrics like impressions are useless without revenue attribution. Justin also details his "calculated risk" approach to budgeting: how he secured funding by guaranteeing registration numbers that traditional channels couldn't match. ㅤ Guest Bio Justin Levy is a veteran B2B marketing executive with over 20 years of experience leading social and influencer programs. He most recently served as the Director of Social Media & Influencer Marketing at ZoomInfo , where he built their creator program from the ground up to drive millions in pipeline. Previously, he held leadership roles at Demandbase, ServiceNow, and Citrix. Justin is also the author of Facebook Marketing and a sought-after speaker on the intersection of community and revenue. ㅤ What We Cover The failure of traditional B2B: Why companies revert to spamming email lists despite data showing the creator economy is exploding and outbound efficiency is plummetin…