{"podcast":{"title":"Safe Doesn't Scale","slug":"safe-doesn-t-scale-7693846","podcast_index_feed_id":7693846,"rss_url":"https://feeds.captivate.fm/limelight/","website_url":"https://www.limelighthq.com/","image_url":"https://artwork.captivate.fm/acfbba0c-a85e-4aa3-9cd2-d33855c85dcd/SDS-Artwork.jpg","author":"David Walsh","episode_count":20,"summary":"\"What's the ROI?\" Those three words kill more creative marketing ideas than bad execution ever will. Not here. Safe Doesn't Scale is a weekly podcast for marketing and growth leaders. We’ll be interviewing Heads of Marketing, Unicorn Founders, and Revenue Leaders at B2B companies to prove that the riskiest marketing campaigns drive the biggest returns. While brands are burning $500K on LinkedIn ads that are generating zero demos, there’s someone out there who closed a $2M deal they sourced from a meme. Host David Walsh, Founder of Limelight, breaks down real examples from brands spending less and converting more by leaning into creator-led growth, unconventional distribution, and campaigns that make traditional marketers panic. You’ll learn: How growth leaders sell “unsafe” ideas to the C-suite How to attribute sales pipeline to content, creators, and social signals Why the campaigns that feel uncomfortable often drive the most revenue No e-book downloads. No buzzwords. This show is for marketers with a chip on their shoulder who are tired of playing it safe. We celebrate the campaigns that make legal sweat and sales teams crush quota. Because marketers who don't take risks won't…","last_synced_at":"2026-07-09T16:20:37.514205+00:00","page_url":"https://stenobird.com/podcast/safe-doesn-t-scale-7693846"},"episode":{"title":"STOP Running 30-Day Tests: The Case for Quarterly Contracts (with Justin Levy from ZoomInfo) | Ep. 5","slug":"stop-running-30-day-tests-the-case-for-quarterly-contracts-with-justin-levy-from-zoominfo-ep-5","published_at":"2026-03-12T07:00:00+00:00","page_url":"https://stenobird.com/podcast/safe-doesn-t-scale-7693846/stop-running-30-day-tests-the-case-for-quarterly-contracts-with-justin-levy-from-zoominfo-ep-5","show_page_url":"https://stenobird.com/podcast/safe-doesn-t-scale-7693846","url":"https://www.limelighthq.com/","audio_url":"https://episodes.captivate.fm/episode/7943c69e-32fe-4bff-b2e1-268db217e5d7.mp3","summary":"B2B marketing is stuck in a loop of diminishing returns, with companies continuing to blast tired email lists and buy contacts, ignoring the massive shift toward human-led growth. The \"safe\" bet of traditional outbound is actually the riskiest play in 2026 because buyers have tuned out the noise. Real scale now comes from borrowing the trust that creators have already earned. ㅤ Host David Walsh sits down with Justin Levy to dismantle the myth that influencer marketing is just for brand awareness. They discuss how a properly architected creator program can outperform entire marketing departments in driving a qualified pipeline. Justin shares the exact playbook he used to scale ZoomInfo 's influencer program from a pilot to a multi-million dollar revenue engine. ㅤ He breaks down the math behind replacing expensive ad spend with trusted voices and why \"safe\" metrics like impressions are useless without revenue attribution. Justin also details his \"calculated risk\" approach to budgeting: how he secured funding by guaranteeing registration numbers that traditional channels couldn't match. ㅤ Guest Bio Justin Levy is a veteran B2B marketing executive with over 20 years of experience leading social and influencer programs. He most recently served as the Director of Social Media & Influencer Marketing at ZoomInfo , where he built their creator program from the ground up to drive millions in pipeline. Previously, he held leadership roles at Demandbase, ServiceNow, and Citrix. Justin is also the author of Facebook Marketing and a sought-after speaker on the intersection of community and revenue. ㅤ What We Cover The failure of traditional B2B: Why companies revert to spamming email lists despite data showing the creator economy is exploding and outbound efficiency is plummetin…","meta_description":"B2B marketing is stuck in a loop of diminishing returns, with companies continuing to blast tired email lists and buy contacts, ignoring the massive shift…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2373,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/safe-doesn-t-scale-7693846/episodes/stop-running-30-day-tests-the-case-for-quarterly-contracts-with-justin-levy-from-zoominfo-ep-5/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/safe-doesn-t-scale-7693846/stop-running-30-day-tests-the-case-for-quarterly-contracts-with-justin-levy-from-zoominfo-ep-5.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}