Episode
GEO Is What SEO Was in 2005 🚀 The Window Is Open Right Now (with Jason Patel from OpenForge AI) | Ep. 4
- Podcast
- Safe Doesn't Scale
- Published
- Mar 5, 2026
- Duration seconds
- 2691
- Processing state
not_requested- Canonical source
- https://www.limelighthq.com/
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Summary
Traffic is down 10-30% across nearly every B2B company. And yet you still can't afford to stop creating content. That's the paradox at the center of this conversation - and the tension that makes it worth your time. ㅤ David Walsh sits down with Jason Patel , CEO and co-founder of OpenForge AI , to break down why top-of-funnel content is dying, what to do instead, and why the companies ignoring GEO and AEO right now are going to regret it. This is the SEO-in-2005 moment, and most marketing teams are still asleep. ㅤ Jason draws from conversations with roughly 2,000 companies, two founder journeys, and a bootstrap exit to lay out a practical, no-fluff framework for getting your brand seen by AI search engines. He also gets personal about the mistakes that cost him money, time, and margin early on - and what he's doing differently this time around. ㅤ Guest Bio Jason Patel is the CEO and co-founder of OpenForge AI , a platform of AI agents that helps businesses grow their brand visibility on AI search engines and outrank the competition. Before OpenForge AI, Jason built and sold an edtech company, running a bootstrapped SEO operation that consistently outranked competitors who had raised $40 to $60 million. He exited that company in August 2023. He's also a Brazilian Jiu-Jitsu brown belt. ㅤ What We Cover Why top of funnel content is dying: Jason explains how AI systems like ChatGPT, Gemini, and Perplexity have no incentive to cite generic informational content - and what that means for your traffic right now. The content paradox: The top of the funnel is being automated and subsumed by AI, yet you still can't afford to stop creating content. The answer is to shift the focus to commercial and transactional intent queries instead. The BLUF Method and liftable content: Jason b…