Episode
Drop The Learn More Button (with Casey Hill from DoWhatWorks) | Ep. 7
- Podcast
- Safe Doesn't Scale
- Published
- Mar 27, 2026
- Duration seconds
- 1962
- Processing state
not_requested- Canonical source
- https://www.limelighthq.com/
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Summary
Traditional bottom-of-funnel paid ads are becoming unsustainably expensive, and standard SEO strategies are losing their impact. Marketing budgets are tightening, yet the pressure to deliver growth has never been higher. Brands are forced to find new ways to grab attention, but many are still wasting millions on inefficient channels rather than building their own distribution engines. ㅤ Host David Walsh sits down with Casey Hill , Chief Marketing Officer at DoWhatWorks , to dissect what is actually working in B2B marketing right now. They discuss the critical shift toward optimizing websites for both human intent and machine indexing, moving beyond generic calls to action. Listeners will walk away with actionable frameworks for creating proprietary distribution channels and leveraging public data to make smarter growth decisions. ㅤ Casey brings a wealth of knowledge from analyzing tens of thousands of real-world website experiments. He shares a personal misstep from his early days on LinkedIn, where posting highly valuable but dry test data completely flopped. By shifting his focus to novelty and replicability, Casey built an organic content engine that now drives forty percent of his company's closed business. ㅤ Guest Bio Casey Hill is a growth veteran and the Chief Marketing Officer at DoWhatWorks , a technology startup fundamentally changing how brands approach conversion rate optimization. He has over a decade of experience scaling software companies and providing institutional guidance to top global firms on pricing, market analysis, and inbound marketing. Throughout his career, Casey has garnered millions of views across social platforms by pioneering creative growth levers. He brings a deeply analytical yet human approach to B2B marketing, commanding an audience…