Episode
Ep #413: Building a Client Acquisition Engine with Referrals
- Podcast
- Roadmap to Referrals
- Published
- May 12, 2026
- Duration seconds
- 1755
- Processing state
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Summary
Have you ever wondered why some referrals become clients quickly, while others go nowhere? In this episode, I'm joined by Jeremy Kanne, a fractional CMO who works with manufacturers, to discuss what it truly takes to build a referral strategy that lasts in the long term. Jeremy shares how his engineering mindset helped him build clear referral processes, strengthen relationships, and generate more trust with potential clients before the first conversation even happens. Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/413