# Ep #413: Building a Client Acquisition Engine with Referrals

Page: https://stenobird.com/podcast/roadmap-to-referrals-498419/ep-413-building-a-client-acquisition-engine-with-referrals
Text version: https://stenobird.com/podcast/roadmap-to-referrals-498419/ep-413-building-a-client-acquisition-engine-with-referrals.md
Podcast: [Roadmap to Referrals](https://stenobird.com/podcast/roadmap-to-referrals-498419)
Published: 2026-05-12T10:30:00+00:00
Episode link: https://staceybrownrandall.libsyn.com/ep-413-building-a-client-acquisition-engine-with-referrals
Audio file: https://traffic.libsyn.com/secure/staceybrownrandall/RTR_Ep413.mp3?dest-id=716194
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JSON: https://stenobird.com/v1/public/podcasts/roadmap-to-referrals-498419/episodes/ep-413-building-a-client-acquisition-engine-with-referrals
Duration seconds: 1755

## Resource

Have you ever wondered why some referrals become clients quickly, while others go nowhere? In this episode, I'm joined by Jeremy Kanne, a fractional CMO who works with manufacturers, to discuss what it truly takes to build a referral strategy that lasts in the long term. Jeremy shares how his engineering mindset helped him build clear referral processes, strengthen relationships, and generate more trust with potential clients before the first conversation even happens. Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/413

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## Transcript

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